When designed and executed correctly, posters can be a perfect way of advertising your events, products and services. 1ClickPrint offer fantastic promotions on both single and multiple run poster printing, in a wide range of standard sizes and a variety of finishes, depending on where you are planning on displaying them.
Posters can be designed and produced very cost effectively in-house or at home using a variety of software packages, but to create something that communicates effectively you must be conscious of the basic principles when creating a high impacting design. Below are some points that we feel you should consider when designing posters that appeal to your target market and attract them to your business or event.
Impacting images grab attention
The right images can stand alone without the need of a huge amount of text to explain the material you are hoping to share. If your design has a lot of text, choose a graphic that complements the written message. An image can speak a thousand words and add interest to your poster, always try to include either a photograph or graphic within your design for maximum impact.
Restrict your colour palette and make sure they compliment each other
Avoid using colours that clash. Not only do they appear unpleasant and irritating to your audience, they also negatively affect the whole design. On the other hand, colours that complement well together increase your design and enable the text and pictures to stand out. Try to select just a couple of colours to use in your design and if you find you need more, then use different shades of the same colours, also try matching them to your logo (if you have one), or the colours within your photos/graphics used.
Consider the type of font you use
As with colours, try not to use any more than 2 or 3 different font types on your poster. Where possible use, bold, black, condensed or italic versions of the same font family. It is also very important to consider the style of font you choose to use. There are plenty of cool, elaborate, and beautiful free of charge type fonts from which to choose. Nevertheless, not all font types are best for every design. If your poster is meant to deliver information, then work with a clean, simple, and easily readable font style. If your poster is about a concert that includes classic singers or a ballet performance, then spidery, stylish fonts will be suitable.