1ClickPrint News

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Archive for August, 2012

Leaflets printed for successful direct mail campaigns

Wednesday, August 22nd, 2012

Communicating with your target market in a clear and concise, yet informative and appealing way, is crucial to developing your business.  Direct mail is a highly effective way to communicate information about your products and services directly into the hands of people who may be interested in it.

Whilst one key component for a successful direct-mail campaign is a high-quality mailing list, so too is the style, format and quality of information you choose to print in your leaflets.

Leaflet printing is probably the simplest and cheapest form of direct marketing. And 1Clickprint offer fantastic deals on both standard and bespoke leaflet options, both digital and litho printed.  If you want to see a return on your investment, you need to prepare your materials carefully. Ensure materials look professional, reflect your brand and consist of all the information a customer will require to make a decision.  Clear contact details are imperative and where possible your leaflet printing should be personalised for maximum impact.  Feedback is important and offering an incentive like a discount or special offer can prove a successful way to monitor your campaign.

If you need help designing and creating your artwork then why not let our professional graphic design unit do this for you.  Whether its creating a new brand identity, or simply laying out an A5 leaflet, 1Clickprint can help to both design and print your marketing material.

Be creative with your leaflet printing design to stand out from your competitors

Friday, August 17th, 2012

More traditional marketing tactics are making a strong come back, and implementing a few simple, yet impacting techniques, you can make sure your leaflet stands out from your competitors.

  1. At 1clickprint we have a large range of different paper options and changing the look and feel of your leaflet can have significant impact on how your customer will respond to it in their hand.
  2. Using a non-standard paper size or finishing format can also make your leaflet stand out.  Be imaginative, perhaps have it die-cut into a shape for maximum impact, or use a non-traditional fold out technique to generate more interest in your piece.
  3. If your objectives for this direct marketing campaign necessitate more than one key message, or if you have to convey multiple benefits/USPs, then don’t squash the information into a small space, simply print a double sided leaflet or upgrade to a booklet format.  Multiple page, saddled stitched mini brochures can too be very cost effective.
  4. Don’t be afraid of colour, images and typography, they are all very important and if you don’t have the skill to graphically design your leaflet yourself, then we can do it for you.

‘One Stop Shop’ for quality poster printing

Wednesday, August 15th, 2012

1ClickPrint are offering great deals on both individual and multiple poster printing in a range of sizes and finishes.

Poster printing is a great way to promote your events, services and products, and can be designed and printed at fly poster A4 format, all the way up to bespoke billboard size and all sizes, bespoke or standard, in between.

Some people when displaying their posters outdoors have the facility to encase their posters behind a Perspex or glass barrier, A-Boards or other encapsulating devices specific for these means.  Often though, this is not the case, so before you get your posters printed you need to know if they need to withstand the elements or not.  We can offer great prices on external posters in weatherproof materials, printed using UV resistant inks, to give your posters increased durability and best quality finish to promote your activity.

A few key things to bare in mind when designing your posters are the resolution of images you are using.  Make sure you use images that are at least 200dpi, but preferably 300 dpi.  Always make sure your key message is clear and easy to read in passing, so keep text to a minimum and large enough to read from a distance.

Striking colours and imagery work well on posters, but do not confuse the eye with too many different colours, font styles and clutter.  If you do not have the expertise in house to create your own posters, then remember that 1ClickPrint can offer you a professional graphic design service in addition to printing the finished product for you.

Top tips for creating eye catching posters and banners

Thursday, August 9th, 2012

As part of your marketing mix you will be looking at opportunities for promoting your products, services or an event you are hosting or attending, and creating large scale posters and banners are a great way to get this message across.

These types of materials are often mostly used by the retail or events industries, but more and more companies are coming to us for assistance designing and printing large format graphics for posters, canvases and mounted boards for use at exhibitions, trade shows and public consultation events.  As long as you have permission to display something, then investing in the creation of professionally printed banners and posters will grab people’s attention and generate more interest in whatever it is that you are offering.

Of course, the design of your poster or banner is imperative to how well it is received and what interest it can generate.  To get maximum impact you should consider the implementation of the following points:

  1. Decide which printed format best suits your needs, are you displaying internally with a short shelf life, or externally for a longer duration?  This will impact both the format your elect to use and also the material you choose to print onto.
  2. What is your key message?  What exactly are you trying to achieve from this campaign.
  3. Choose appropriate fonts, for example if your message is formal, don’t use Comic Sans.  If you are placing text on a background image then make sure you use a Bold, chunky font with the use of a contrasting stroke (outline) if required.
  4. Do not exceed 2 font types, differing fonts can create impact and identify key points in your design, but too many different fonts can create chaos and ruin the appearance.
  5. Keep the amount of text you use as brief as possible.  Remember that in most cases people needs to read and digest your message as they walk by.
  6. Proof reading is key, not just to check for spelling mistakes, but also for readability.
  7. Where possible always create your artwork at 100%, and have in mind whether you are having the artwork printed digitally or litho as this will impact whether your artwork and all its components should be set to CMYK or RGB.
  8. Always use high resolution images, a minimum of 300dpi is required for clean, non-pixellated print production.

Standard sizes such as A0, A1 and A2 are going to be cheaper to produce, but we can print onto any size you require for the space you need to fill.  A customised size is available price on request, so give us a call for a quotation, having on hand the exact sizes you require, the type of finish and the material/paper type required.

Kit out your Stag or Hen Crew with customised t-shirts

Wednesday, August 1st, 2012

Whether you are the Maid of Honour, Best Man or Bride or Groom opting to organise their own Hen or Stag Party, a great way to pull your friends together is by kitting everyone out with a customised t-shirt.

At 1ClickPrint we stock a wide variety of garment types, styles and colours, all great quality and at very affordable prices.  Our online design engine allows you to opt to either totally customise your t-shirt by uploading your own 100% unique artwork, or alternatively you can view through our samples and ideas to choose one of those and just personalise them with a name and number perhaps?

No matter what size your groups are, we have a great starting price of just £4.50, so before you look elsewhere click on the T-Shirt Printing link and you will see just how easy it is to create your own bespoke t-shirt which will be perfect for your celebrations.