I’m sure you are more than aware that using flyers, leaflets and other promotional materials, can greatly enhance the awareness of your company. Any business owner will have at some point at least considered undertaking a flyer campaign, if not actually embarked on doing one yet. This is mainly because it is a traditional direct marketing technique that has proven successful for years. Not only that but it is a very cost effective way to get your message across, even in this digital age.
Flyers are an extension of your business, they are a successful way to promote your services, products and key messaging, whether that’s moving premises, changing your telephone number, a new product launch, special offer or new service offering. They are very versatile and easy to produce, and this is why ever business at some point will opt to do this, either as one off or on a regular basis.
One major thing to consider before embarking on this, is that your flyer needs to be eye catching and therefore you need to decide if you have the appropriate skill levels in house to be able to do this, it do you need to outsource, either to an independent graphic designer, or through the company who undertakes your flyer printing. If you decide to do this yourself in-house, or indeed when briefing your designer you need to decide on a colour palette, this may be pre determined by your logo colours or associated colours that compliment your logo. Consider what colours work well together and avoid at all costs clashing colour tone. Don’t use too many different colours or font types, try to restrict this to two or three types maximum. You also need to keep your message short and concise and where possible use images to break up and add interest to the flyer.
Make sure that your contact details or call to action is easily legible and understandable and if you have any special promotions be sure to make this stand out as a key selling point. Again, if you are using a professional graphic design or print company to prepare your artwork for you they will understand all of this points and readily undertake this as a matter of fact in their designs anyway, but for the more amateur designer, these pointers should be digested and implemented.
I’m sure at some point yourself you have received a flyer through your door and wondered….’what is this company?’, or ‘how do I get in touch with them?’, or even ‘where is this company based and what are their opening hours?’. Try and put yourself in the place of the customer and consider all the information they could possibly want to glean from reading this flyer, and make sure you arm them with it. If you get both the messaging and design wrong, this will most likely lead to a poor rate of lead generation as most people will disregard and throw straight in the bin. Another thing which will have an impact on how your flyer is received is the quality, finish and feel of your printed flyer. If you have a black and white print onto coloured paper, manually chopped in half then this will have a significantly lower impact that if you opted for a full colour A5 full bleed flyer printed onto gloss or silk paper of a weight of at least 100gsm.
Think about this when deciding what would best represent your brand. The prices for printing flyers these days is so cheap that it does not make any sense to produce anything other than excellent quality, standard sized full colour flyers. Online print suppliers are so competitive and can give you great deals on this type of material, giving you attractive results that will make maximum impact on your target audience.