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Archive for the ‘Leaflet Printing’ Category

Why buy leaflet and flyer printing online?

Tuesday, March 12th, 2013

Buying leaflet printing on-line is a cost effective and convenient way for you to see and select everything needed, from the design, size, finishing and quantity of your flyers.  Traditional marketing collateral is still an important part of any marketing campaign, so, if you want to produce flyers, an on-line print house can offer you the most cost effective options, simply and conveniently without leaving your desk.

At 1clickprint our print machinery is top quality and cutting edge, making us able to produce materials of a very high standard extremely cost effectively, savings which we pass on to our customers.  Using printing techniques such as UV coating, embossing, and foil stamping, we can enhance your leaflets, making them look distinctive and grabbing the attention of your target audience.  We have integrated different processes and services under one roof, making it easy for our customers to select from a range of different products, and bundle these items together for a faster, easier turnaround.

Increased competition in the on-line market means that we constantly review our prices to ensure we remain as competitive and attractive as possible.  We regularly run promotions on Facebook, so look out for these to benefit from huge savings on your next order.

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Top Class Leaflets

Thursday, February 7th, 2013

Leaflets remain a heavily utilised marketing tool, great for communicating directly to your customers and with a versatility of formats and styles, leaflet printing is a cost effective activity undertake.

When making the decision to undertake a direct marketing campaign, you need to consider a few key points to ensure you not only produce a top class leaflet in terms of design and quality of print, but also to ensure you are effectively executing our investment.

Think about your target market, who exactly do you want to respond to this leaflet? This insight will then influence how you design your leaflet.  For example are you aiming at a young age group who would respond better to bright, bold and cartoony styled designs?  Or perhaps the subject matter is more formal and aimed at a professional audience and therefore you need to utilise more appropriate fonts and styling in your design.

Leaflets need to be designed to gain maximum impact and communicate your message concisely.  Remember to include your USPs and where appropriate utilise incentives to convert sales.  Perhaps a 10% discount on production of this leaflet, or a free gift when you quote “LEAFLET99”.  That way you can also monitor your lead generation and sales conversion, allowing you to qualify your return on investment (ROI) this direct marketing campaign has generated.

Always detail clearly a Call to Action for the recipient, it may be in the form of an email and website address for more information, if this is the case then ensure you include a campaign specific URL. Alternatively it may be a phone number or date and time details of an event you are promoting.

Finally, decide your mode of distribution.  Will it be a leaflet drop by hand through people’s letterboxes or will it be by inserting into local, regional or national newspapers.  This decision will impact the type of media you decide to have your printed on and also the dimensions and format of this.  Bare in mind that if you plan to distribute via a third party, they usual charge by size, weight and number of pages. Therefore a double-sided A5 leaflet printed on 120gsm or less will be the most cost effective format for this distribution path.

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Leaflets printed for successful direct mail campaigns

Wednesday, August 22nd, 2012

Communicating with your target market in a clear and concise, yet informative and appealing way, is crucial to developing your business.  Direct mail is a highly effective way to communicate information about your products and services directly into the hands of people who may be interested in it.

Whilst one key component for a successful direct-mail campaign is a high-quality mailing list, so too is the style, format and quality of information you choose to print in your leaflets.

Leaflet printing is probably the simplest and cheapest form of direct marketing. And 1Clickprint offer fantastic deals on both standard and bespoke leaflet options, both digital and litho printed.  If you want to see a return on your investment, you need to prepare your materials carefully. Ensure materials look professional, reflect your brand and consist of all the information a customer will require to make a decision.  Clear contact details are imperative and where possible your leaflet printing should be personalised for maximum impact.  Feedback is important and offering an incentive like a discount or special offer can prove a successful way to monitor your campaign.

If you need help designing and creating your artwork then why not let our professional graphic design unit do this for you.  Whether its creating a new brand identity, or simply laying out an A5 leaflet, 1Clickprint can help to both design and print your marketing material.

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Be creative with your leaflet printing design to stand out from your competitors

Friday, August 17th, 2012

More traditional marketing tactics are making a strong come back, and implementing a few simple, yet impacting techniques, you can make sure your leaflet stands out from your competitors.

  1. At 1clickprint we have a large range of different paper options and changing the look and feel of your leaflet can have significant impact on how your customer will respond to it in their hand.
  2. Using a non-standard paper size or finishing format can also make your leaflet stand out.  Be imaginative, perhaps have it die-cut into a shape for maximum impact, or use a non-traditional fold out technique to generate more interest in your piece.
  3. If your objectives for this direct marketing campaign necessitate more than one key message, or if you have to convey multiple benefits/USPs, then don’t squash the information into a small space, simply print a double sided leaflet or upgrade to a booklet format.  Multiple page, saddled stitched mini brochures can too be very cost effective.
  4. Don’t be afraid of colour, images and typography, they are all very important and if you don’t have the skill to graphically design your leaflet yourself, then we can do it for you.

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Eye catching flyer design and print

Wednesday, July 18th, 2012

I’m sure you are more than aware that using flyers, leaflets and other promotional materials, can greatly enhance the awareness of your company.  Any business owner will have at some point at least considered undertaking a flyer campaign, if not actually embarked on doing one yet.  This is mainly because it is a traditional direct marketing technique that has proven successful for years.  Not only that but it is a very cost effective way to get your message across, even in this digital age.

Flyers are an extension of your business, they are a successful way to promote your services, products and key messaging, whether that’s moving premises, changing your telephone number, a new product launch, special offer or new service offering.  They are very versatile and easy to produce, and this is why ever business at some point will opt to do this, either as one off or on a regular basis.

One major thing to consider before embarking on this, is that your flyer needs to be eye catching and therefore you need to decide if you have the appropriate skill levels in house to be able to do this, it do you need to outsource, either to an independent graphic designer, or through the company who undertakes your flyer printing.  If you decide to do this yourself in-house, or indeed when briefing your designer you need to decide on a colour palette, this may be pre determined by your logo colours or associated colours that compliment your logo.  Consider what colours work well together and avoid at all costs clashing colour tone.  Don’t use too many different colours or font types, try to restrict this to two or three types maximum.  You also need to keep your message short and concise and where possible use images to break up and add interest to the flyer.

Make sure that your contact details or call to action is easily legible and understandable and if you have any special promotions be sure to make this stand out as a key selling point.  Again, if you are using a professional graphic design or print company to prepare your artwork for you they will understand all of this points and readily undertake this as a matter of fact in their designs anyway, but for the more amateur designer, these pointers should be digested and implemented.

I’m sure at some point yourself you have received a flyer through your door and wondered….’what is this company?’, or ‘how do I get in touch with them?’, or even ‘where is this company based and what are their opening hours?’.  Try and put yourself in the place of the customer and consider all the information they could possibly want to glean from reading this flyer, and make sure you arm them with it.  If you get both the messaging and design wrong, this will most likely lead to a poor rate of lead generation as most people will disregard and throw straight in the bin.  Another thing which will have an impact on how your flyer is received is the quality, finish and feel of your printed flyer.  If you have a black and white print onto coloured paper, manually chopped in half then this will have a significantly lower impact that if you opted for a full colour A5 full bleed flyer printed onto gloss or silk paper of a weight of at least 100gsm.

Think about this when deciding what would best represent your brand.  The prices for printing flyers these days is so cheap that it does not make any sense to produce anything other than excellent quality, standard sized full colour flyers.  Online print suppliers are so competitive and can give you great deals on this type of material, giving you attractive results that will make maximum impact on your target audience.

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Quality printed colour leaflets are crucial for any business

Monday, July 16th, 2012

Its true to say that every business at some point will reply on some form of promotional activity to drum up some new business.  Whether it’s a mailshot, exhibition or trade show, or even handing them out in the street, printed leaflets are a means to communicate your service or product offering that can be very cost effective.

Whilst it is a traditional promotional tool, leaflet distribution is still a very effective means or communication and to make sure you give the right message to your customers or potential customers you need to make sure you procure quality colour leaflets printed to a high standard and finish, that will do your business justice.

It can be difficult to get the best quality service, the fastest turnaround, the cheapest delivery price, best finish, on the best paper type using the most up to date technology and machinery, all for the best and cheapest price.  What you need to do is decide which of these options you can afford to compromise on, and this will be dictated either by your budget or your brand values.

Whenever you decide to embark on any direct marketing campaign, with the rules these days and the pure amount of unsolicited mail that people receive on a daily basis, you have to make every effort to ensure you have preselected a target market group of individuals that would be happy to receive your leaflet.  Distributing on mass can be beneficial to some businesses but for others it can be detrimental.  This is something work considering and if in doubt it may be better to undertake a leaflet hand out campaign in addition to a mailshot.  If you pay for someone to stand in your local town or city centre and hand out your leaflets to passers by, they will either happily take one, or walk by and refuse.  At least you are not forcefully imparting your material on to someone who doesn’t actually want it.

Again whichever distribution channel you take, this will have an impact on the number of leaflets you actually need printing, which will in turn determine whether you go down the digital printing route, or the litho printing route.  Basically digital printing is traditionally used for short print runs on standard sized papers, litho is for larger print runs, often for multi-page brochures or more bespoke finishes.  Litho arguably produces the best quality print finish, but these days digital is a very close rival, so for something like leaflet printing the digital option is usually the preferred option for both price, fast turnaround and sufficient quality, plus most printers have digital printers and know that its bother easier for them and less bulky a piece of equipment as well, so their running costs and overheads are lower, allowing for a more competitive price on digital prints when compared with litho too.

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Leaflet campaigns for businesses of all sizes

Thursday, July 12th, 2012

It doesn’t matter what size your business is, the use of flyers and leaflets remains one of the best ways to promote your services.  It also doesn’t matter is you are an established business, a new start up, or even if you work for a small local market or nationally across the UK.

Leaflet campaigns are by far the most cost effective promotional tool you can choose to employ in your marketing strategy.  They are a cheap solution to how to communicate your message to either a small target audience or through a mass marketing technique either by mailshot or leaflet insertion in your local newspaper.

With the growing concerns and rules over email, spam mass digital marketing techniques, you cannot beat a good traditional route to market with a quality leaflet printing service.  Without doubt this type of external communications can add value to your business, raise the profile of your brand and the services or products you are offering.  It can lead to an increased market share or better valued reputation and subsequently lead generation and new business.

Depending on what business you are in may need to run weekly or monthly promotions, and for this you need to ensure that you procure the services of a reputable and trusted print company.  You need them to be able to react fast when you want to take advantage of a niche promotion or something similar where you may need to get a flyer designed and printed within a couple of days.  Some online print companies can offer this service and excel at speedy quality turnaround times, you need to make sure you do your research and be aware that online print companies can be just as reactive and prompt as your local print shop, and typically for a lot less!

To help in your quest for your perfect design and print company you should talk to other people who has sourced these services and see what experiences they have had.  Not just turnaround times and prices, but also customer service, reacting to quick turnaround print jobs and run-ons.  Even what additional services they may offer which would strengthen their offering to you, perhaps they can personalise your flyers and mail them out for you for a fixed price?

When you have narrowed down your list of potential suppliers its best to keep in mind that the cheapest is not necessarily the best, as you know from most things in life, you pay for quality.  You need to know what your priorities are, if you literally want the cheapest solution and you are prepared to compromise on quality, then by all means go with the cheapest supplier.  If however, you have a strong brand and quality materials are more important to you, then make sure you have sampled some of their finishes and that you are prepared to pay a little more for a perfect result.

Obviously the more time you have to design, refine and produce your marketing materials the better.  At the end of the day marketing should be proactive not reactive, although as mentioned before, depending on what business you are in it may actually be your strategy to react to ‘whats hot’ and promote certain products when they are in favour with the public.   What ever your strategy, review these points when considering a quality printing company and hopefully you will make the right decision.

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Choosing a suitable paper weight for your printed leaflets

Monday, July 9th, 2012

If you are looking to raise brand awareness and promote offers to your target markets, then without a doubt you will be looking to undertake a promotional direct marketing campaign.  This is a traditional form of marketing that is widely used in every business and can help generate new business and maintain your market share.

Designing and printing some leaflets is a very cost effective way of communicating your message, and get the basic right and you can enjoy a very successful direct mail campaign.  By the basics I am obviously referring to your message, your design and finally your formatting and media.  The word media is used to describe the weight of paper you opt to use and the finish you give the flyer as well.

When you are ordering your leaflets from an online printing company, you will be asked to select the style of leaflet you want printing.  This will typically be standard sizes universally used such as A4, A5 and A6, perhaps DL size….even A4 folded to A5 to give you 4 print faces?  You will also be asked which weight of paper stock you would like to use.  This can range from anything from 80gsm through to 350gsm, and just to clarify, gsm stands for ‘Grams per square metre’, which means the higher the gsm, the thicker/heavier the weight of paper.

It is very important to know what weight of paper you need your leaflet printing on, the last thing you want is to spend all that time designing and printing your leaflets only to find when you get them back from the printers you are disappointed at the look and feel…something that could have been so easily avoided if only you had known a few key points.

Thicker/heavier stock infers quality, durability and as such is more expensive for larger items and is usually reserved for business cards or perhaps covers on brochures.  The typical weight of a business card is 350gsm.

At the other end of the scale are 80gsm flyers that are usually the items found as inserts in your local newspaper.  80gsm is pretty thin, usually mass produced and distributed with an expected shelf life of just a few minutes…or however long it takes to read it.  As you would expect, this weight of paper is the cheapest option and typically when you see offers from print companies, the paper stock the offer is for would be this weight, unless stated otherwise.  This means that on the face of an offer, if 80gsm is not quality enough for you and your brand, then you can expect to pay almost twice the amount for a more middle of the road weight like 180gsm.

Along with the paper weights, you have the finish options.  These vary depending on the paper you select, you can have coated or uncoated, matt or silk or for the high quality, heavier weight items you can opt for gloss.  Just remember that if you are promoting the use of sustainable or recycled paper, you should not ruin this by adding on a varnish or coating as this can affect the ability to recycle after use.

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Get inspiration from our Design Gallery

Wednesday, June 20th, 2012

Every business can benefit from leaflets and other promotional items, but some small businesses don’t even have a company logo or brand identity and no means in-house to produce their own artwork for the leaflets.

1ClickPrint specialise in offering a one stop shop especially tailored to the needs of small businesses who need a complete service.

We can discuss your requirements and ideas, design you a company logo and strong brand identity to differentiate you from your competitors.  We have extensive experience working with various different company types and designing artwork for lots of different marketing collateral, from logos and leaflets, to poster and menus, check out our Design gallery for inspiration.

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Event promotion with quality leaflets

Monday, June 18th, 2012

Do you have an event coming up soon that you need to promote?  Whether it’s a summer barbeque, a car boot sale or even a club night, 1ClickPrint are offering some fantastic offers on a range of standard size leaflets.

Think about how many leaflets you need printing, what information you need to communicate and this will determine the size of your leaflet, A4, A5 or A6; as well as the type of finish you need, the weight of paper and gloss or matt finish.

We offer a full in-house design service, so for a complete service, great prices and speedy turnaround, click on our leaflets page for more details on how to place your order.

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