Every company wanting to promote their brand, increase their market share and basically try and win more work, will at some point need to consider different elements of the marketing mix. It doesn’t matter what type of business you have, the fact is you need to come up with different methods of communicating to your target market and offering them a useful and practical item such as promotional printed mug is a great way not only to get your brand in front of them, but also keep it their by having them drinking from it every day!
Printed mugs are a fantastic promotional item and because they have been used for years it reinforces the fact that even today they still remain a great tool. And even better is the fact that thanks to developments in printing technology, you can get them for a much lower unit cost, setup costs are loads cheaper, they are quicker to get turned around and you have so many options of mug styles and colours this is the only difficult thing about choosing to have this promotional item!
Gone are the days when you were faced with the choice of either a simple white sports mug or a more lady like china mug with a thinner handle….now you can opt for latte mugs, espresso cups, tall thin china mugs or even a soup mug with a spoon attached to the handle. As well as mugs there are travel thermos type mugs and flasks which again so a great job in promoting your brand.
Things to consider when faced with this many choices is really who your target market are. If you are aiming at a predominantly male workforce, then you will be looking for a larger mug, more akin to the style you think they would be happy to drink from. If however you are aiming more at a female office worker then the soup mug option or the latte mug may be the better choice. Design is key also. Make sure that you communicate your brand strongly and effectively but at the same time this needs to be balanced with desirability. Will the person you are giving it to really want it sitting on their desk all day? Balance practicality, usability with aesthetics and you choice of promotional gift is guaranteed to do its job.