Whether you have a professional marketing background or not, every business owner should appreciate that the only way to generate new business and increase your revenue is to undertake a strategic marketing campaign. Within your strategy you should considering lots of different marketing tactics which will basically come together to form your marketing mix. Its important to ensure you have a consistent brand message and style and this can be achieved by running all elements simultaneously to get maximum impact.
From your shop front signage, to your despatch notes, business cards and website, to undertaking a leaflet printing and distribution direct marketing campaign…all of these tactics are great and important to do together. One additional PR/advertising tactic that is growing in popularity, but still often overlooked, is using your staff, friends and family to promote your business for you by wearing a branded t-shirt. This is something not to taken lightly and ignored, how often have you been walking down the street and someone in a brightly coloured t-shirt catches your eye? You have noticed that person and will take note of what the message is on his brightly coloured t-shirt. That means this tactic is working, and if it works for someone else, then it can just as easily work for you too.
Why pay significant amounts of money to advertising is a publication with a shelf life of just one week, when you can undertake a t-shirt printing campaign and get a much longer length of time and therefore more impact. You can build your brand awareness and communicate specific messaging by using people to become you walking A-Boards! This means, everywhere they go whilst wearing your t-shirt, they take your brand and your messaging with them.
Whether you elect to use T-Shirt printing simply just for your staff to wear as uniforms to make them easily recognisable, this will still help, or if you employ promotional staff to wear your t-shirts directing people to your shop whilst handing out promotional flyers, again this is a very effective use of branded t-shirts. You can even print them ‘en mass’ and hand them out as giveaways to the public so that you can get a wider group of people wearing and displaying your brand for you. You have to agree that in comparison to a traditional advertising campaign, this is a fun and exciting new way to promote your business.
If you opt to just invest in printed t-shirt for your staff to wear as uniforms in your shop, then this is a great way to ensure consistency in appearance, whilst making them easily distinguishable from members of the general public. It will increase the professional appearance of your company, which should instil confidence in customers visiting your shop. When designing and producing your staff uniform t-shirts, you may wish to consider using them more inventively that just having your company logo on there. By this I am referring to utilising t-shirt printing to advert special in-house promotions and offers. Realistically to do this cost-effectively it would maybe be a monthly promotion and all staff wear the same t-shirt promoting this offer. As customers see them whilst in the shop they will notice they are a member of staff and they will also ne inclined to read the message on the t-shirt. This may lead to them purchasing additional items to take advantage of the special offer.
As mentioned before, once you have decided to give this a go and invest in t-shirt printing, be it just for staff, promotional campaigns or even as giveaways, you need to design your t-shirt artwork very carefully. You need to ensure that you brand appearance is consistent and that you elect to use a suitable font, in regards to both type and size, to make you message as legible as possible, whilst simultaneously giving the right tone, for example the use of Comic Sans can give a completely different impression to the use of Calibri of Arial Black.
You also need to consider the style of t-shirt you go for. This is another plus for this style of advertising, as you have available to you a large selection of t-shirt and other garment types, in long sleeve, round neck, polo, fitted or children’s as well as a massive range of colour options. Always ensure you execute this type of advertising to an appropriate standard, using a professional printer who enjoys economies of scale and professional print machinery to give you the best quality and price per item.
This form of advertising is growing in popularity and is sure to help any business in any market. Consider the points in this article and give it a try! – 1ClickPrint.com