It doesn’t matter what size your business is, the use of flyers and leaflets remains one of the best ways to promote your services. It also doesn’t matter is you are an established business, a new start up, or even if you work for a small local market or nationally across the UK.
Leaflet campaigns are by far the most cost effective promotional tool you can choose to employ in your marketing strategy. They are a cheap solution to how to communicate your message to either a small target audience or through a mass marketing technique either by mailshot or leaflet insertion in your local newspaper.
With the growing concerns and rules over email, spam mass digital marketing techniques, you cannot beat a good traditional route to market with a quality leaflet printing service. Without doubt this type of external communications can add value to your business, raise the profile of your brand and the services or products you are offering. It can lead to an increased market share or better valued reputation and subsequently lead generation and new business.
Depending on what business you are in may need to run weekly or monthly promotions, and for this you need to ensure that you procure the services of a reputable and trusted print company. You need them to be able to react fast when you want to take advantage of a niche promotion or something similar where you may need to get a flyer designed and printed within a couple of days. Some online print companies can offer this service and excel at speedy quality turnaround times, you need to make sure you do your research and be aware that online print companies can be just as reactive and prompt as your local print shop, and typically for a lot less!
To help in your quest for your perfect design and print company you should talk to other people who has sourced these services and see what experiences they have had. Not just turnaround times and prices, but also customer service, reacting to quick turnaround print jobs and run-ons. Even what additional services they may offer which would strengthen their offering to you, perhaps they can personalise your flyers and mail them out for you for a fixed price?
When you have narrowed down your list of potential suppliers its best to keep in mind that the cheapest is not necessarily the best, as you know from most things in life, you pay for quality. You need to know what your priorities are, if you literally want the cheapest solution and you are prepared to compromise on quality, then by all means go with the cheapest supplier. If however, you have a strong brand and quality materials are more important to you, then make sure you have sampled some of their finishes and that you are prepared to pay a little more for a perfect result.
Obviously the more time you have to design, refine and produce your marketing materials the better. At the end of the day marketing should be proactive not reactive, although as mentioned before, depending on what business you are in it may actually be your strategy to react to ‘whats hot’ and promote certain products when they are in favour with the public. What ever your strategy, review these points when considering a quality printing company and hopefully you will make the right decision.