Every profession these days warrants a business card, but the look, feel and what you say on that business card generates a lasting impression with however you leave it with.
A business card is an important piece of marketing and sales collateral. It is an imperative tool which assists with business development and ultimately sales, but is also a forum for showcasing your brand. Therefore, not only must it do the job of communicating the vital information the recipient of this card needs to know, but it must also more subtly convey brand identity and values.
This means that it is ever more important when creating your business cards, to spend some time thinking about additional things rather than just making sure your name, title, address and contact details are correct and typo free…you must also consider the type of stock it is printed onto and what impression that with give when in someone’s hand.
For example, it would not be acceptable for the Directors of a large multinational corporate organisation to be handing out flimsy business card printed on 180gsm matt card. No way, they should be looking at much heavier stock, perhaps matt laminated for better finish. In some cases you may require a metallic embossing, or evidence of recycled materials depending on the brand values of your business.
Of course, you don’t have to be a multinational corporate business to warrant such a nice business card, every business must consider how important it is for them to appear professional and therefore instil confidence in the recipient of the card, your potential customer, that you are genuine and will provide a fantastic service or product.
The other major thing to consider when designing your card and procuring it from your local business card printers, is to ensure you use a legible font type, size and colour to ensure it can be easily read. Colours and fonts should tie in with your company logo if you have one, and also consider proximity to logos or edges of the card, as well as ensuring everything is nicely aligned for a clean, professional feel.
Finally, when designing your card also consider what else you can do to make sure you are remembered and that your card is easily located when in amongst a pile of competitors. Remember a lot of the time you will be giving out your business cards at networking events, where the recipient will be taking home your one card in with a bunch of others. Sometimes it can feel awkward to give someone your card, you may feel that they don’t actually want to take it, but by employing a design tactic such as one rounded corner, a hole in it, printed on black recycled board rather than bog standard white board, can help the recipient remember you and your business. Not only that but it can be a talking point making them happy to receive it and leave a lasting positive impression of you.
At 1ClickPrint we can offer both a range of standard options for those businesses on a budget, and also a more bespoke, innovative approach to making your business card investment work harder for you.