As part of your marketing mix you will be looking at opportunities for promoting your products, services or an event you are hosting or attending, and creating large scale posters and banners are a great way to get this message across.
These types of materials are often mostly used by the retail or events industries, but more and more companies are coming to us for assistance designing and printing large format graphics for posters, canvases and mounted boards for use at exhibitions, trade shows and public consultation events. As long as you have permission to display something, then investing in the creation of professionally printed banners and posters will grab people’s attention and generate more interest in whatever it is that you are offering.
Of course, the design of your poster or banner is imperative to how well it is received and what interest it can generate. To get maximum impact you should consider the implementation of the following points:
- Decide which printed format best suits your needs, are you displaying internally with a short shelf life, or externally for a longer duration? This will impact both the format your elect to use and also the material you choose to print onto.
- What is your key message? What exactly are you trying to achieve from this campaign.
- Choose appropriate fonts, for example if your message is formal, don’t use Comic Sans. If you are placing text on a background image then make sure you use a Bold, chunky font with the use of a contrasting stroke (outline) if required.
- Do not exceed 2 font types, differing fonts can create impact and identify key points in your design, but too many different fonts can create chaos and ruin the appearance.
- Keep the amount of text you use as brief as possible. Remember that in most cases people needs to read and digest your message as they walk by.
- Proof reading is key, not just to check for spelling mistakes, but also for readability.
- Where possible always create your artwork at 100%, and have in mind whether you are having the artwork printed digitally or litho as this will impact whether your artwork and all its components should be set to CMYK or RGB.
- Always use high resolution images, a minimum of 300dpi is required for clean, non-pixellated print production.
Standard sizes such as A0, A1 and A2 are going to be cheaper to produce, but we can print onto any size you require for the space you need to fill. A customised size is available price on request, so give us a call for a quotation, having on hand the exact sizes you require, the type of finish and the material/paper type required.